Hey, I'm
Hrishikesh.
I help businesses close the gap between what they do and what the market understands about them. With 15 years at the intersection of Fintech, AI/ML, and Consumer Brand Strategy, I translate technically complex products into narratives that move decision-makers — enterprise buyers, investors, and consumers alike.
Strategy meets execution.
I operate across the full marketing spectrum — from the technical precision required to position AI and engineering products in competitive B2B markets, to the brand intuition needed to build consumer loyalty and drive D2C revenue. Across both practices, my work connects strategy to execution: sharpening positioning, building visual narratives, and creating the sales and marketing infrastructure that actually gets used.
Where the work lives.
Beyond Virality Consulting
A boutique consulting practice for Indian technology and engineering companies with global ambitions. I work directly with founders and marketing leaders who have technically sophisticated products but struggle to communicate their value to buyers, investors, or partners outside their domain.
Distilling complex technical products into crisp value propositions — shifting conversations from feature lists to outcomes that resonate with enterprise decision-makers.
Full GTM planning from ICP definition to channel mix and launch sequencing — for AI/ML platforms, payment risk products, and engineering SaaS.
Templatized competitor research workflows that surface positioning voids before campaigns launch, giving clients a structural advantage in market entry.
Data-backed market maps, demo scripts, and collateral libraries that equip sales teams to handle enterprise-scale conversations at every stage.
High-stakes visual narratives for investor meetings, enterprise sales, and product launches — where clarity and precision are non-negotiable.
Buyer persona-driven content frameworks built from real website behavior and sales feedback — positioning brands as trusted advisors throughout the buying lifecycle.
Loopgro Collective
A consumer-facing agency built to take brands from identity to revenue. I lead full-spectrum marketing engagements — from foundational brand strategy through multichannel execution — for D2C businesses that need both creative depth and commercial rigour.
Performance marketing strategies built to acquire the right customers at scale — across paid social, search, and influencer channels with measurable CAC outcomes.
End-to-end CRO on Shopify storefronts — from landing page architecture and product page copy to checkout flow — engineered to turn traffic into revenue at scale.
Lifecycle retention campaigns built on WhatsApp to drive repurchase — personalised flows, re-engagement nudges, and post-purchase journeys that bring customers back.
Full creative delivery across social content, performance ads, storefront visuals, and retention assets — consistent brand voice across every touchpoint.
Quick-fire facts.
Where the depth comes from.
Shaped and executed GTM strategy for PayPal's enterprise payment risk products following the acquisition of Simility. Enabled global sales teams with specialised training and collateral for enterprise-scale needs — translating fraud and risk technology into narratives that resonated with C-suite and compliance buyers.
As an early employee at this AI/ML fraud detection startup (acquired by PayPal), built global product and delivery teams and created the foundational demo environment used in enterprise sales. Led development of fraudulent behaviour identification features and researched AML regulatory frameworks.
Managed digital presence and initial enterprise propositions for a no-code machine learning platform — an early front-row seat to the challenge of making AI accessible to non-technical buyers.
Ideated and launched a project-based learning forum dedicated to teaching AI, ML, and business analytics to professionals — a hands-on experiment in how education, community, and brand can intersect.
Managed area sales for the audio-video division across the Tamil Nadu region — driving channel relationships, distributor performance, and revenue targets in a competitive consumer electronics market.
Provided functional support for Microsoft Dynamics in an enterprise setting, supporting Microsoft's internal usage — an early grounding in ERP systems and enterprise software delivery that would later inform product marketing work across complex technical domains.
Speaking & teaching.
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2024
Visiting Faculty — IIM Kashipur Taught Product and Brand Management for Semester V students
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2023
GTM Workshop Lead — IIM Visakhapatnam Accelerator Intensive 4-hour GTM strategy workshops for 15+ early-stage startups
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Ongoing
Industry Speaker Merchant Risk Council · Utsaha at IIM Indore